It generally takes between 30 and 50 days to get full benefits from the warm-up. And can go up to 90 days in some cases.

Indeed, this duration can vary depending on many factors:

  • The history of the inbox before the warm-up

  • The seniority of the domain

  • The email provider of the inbox

  • The activity of the inbox during the warm-up

  • The warm-up strategy chosen

  • The volume of warm-up emails sent/day

As rule of thumb, you can asses that the worse your deliverability is when you start the warm-up, the longer the warm-up will have to be to provide full benefits.

💡 Your deliverability can decrease over time if the warm-up is stopped. This is why we recommend to "Always warm-up your inbox".

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